Shireena Shroff Manchharam
Founder and Principal Consultant
Sheens Image Consulting
Shireena Shroff Manchharam is the founder and principal consultant of Sheens Image Consulting based in Singapore. She is a certified Image Consultant, who trained under Christina Ong, CIM (Certified Image Master) from the Academy of Image Mastery and trained under Lynne Marks CIM (Certified Image Master) from the London Image Institute. Shireena is also an Associate Member of the Association of Image Consultants International, AICI, and is a member of International Coach Federation, Singapore Chapter. As well as being an Image Consultant, Shireena is also certified by Results Coaching Systems as a trained Coach.
This dynamic and entrepreneurial woman has lived and worked in many countries and has a truly global perspective on the diversity of people. She lived over ten years in Japan and later moved to New Delhi, India. Shireena has a Bachelor of International Business with a Minor in Spanish and Concentration in International Trade & Marketing from Carleton University in Ottawa, Canada. In addition, she has a Business Degree from La Universidad Antonio de Nebrija in Madrid, Spain.
Shireena started her career at Transearch International, an executive search firm in New Delhi, and then moved to Hudson, a global recruitment firm in Singapore, where she focused on the banking and financial sector. After working as a recruiter, Shireena combined her people skills gained through recruitment, and channeled her passion for helping people look and feel their best and started Sheens Image Consulting.
"It was a privilege to train Shireena at our Academy of Image Mastery. Her clarity of passion and purpose to pursue image consulting was evident from our first meeting. Her elegance, natural beauty, warm and engaging personality are captivating qualities. We have every confidence that Shireena will extend a high level of professional image consulting services and touch the lives of many.”
AICI Certified Image Master, Founder & Master Consultant
Academy of Image Mastery (Singapore)
Banks & Corporate Clients
As an ex-recruiter Shireena worked for banks, MNCs, FMCG clients, and pharmaceutical firms, across Asia, which helps her, advise clients on fitting into the corporate structure and how to identify their unique selling point among the competition. She helps individuals from across industry background from management trainees, to lawyers, to real estate consultants, to senior bankers, and executives manage their image and professional presence. She also works throughout the year with the Royal Bank of Scotland to provide coaching for senior management across Asia Pacific. Other financial institutions include BNP Paribas and OCBC Bank.
Shireena has well-established relationships with Singapore and Hong Kong’s most prestigious universities such as The Chinese University of Hong Kong and The Hong Kong University of Science & Technology and the National University of Singapore. She provides seminars and workshops for undergraduate and MBA students on personal branding, visual impact, image management, and business and social etiquette. She also coaches students individually, to overcome personal limitations in addition to making smart career choices. Shireena’s experience as a recruiter helps her young clients excel in interviews and create a lasting and powerful first impression.
Small Luxury Hotels
Shireena works with small boutique hotels such as the Shanti Residences & Resorts in Bali, Indonesia. She provides seminars for hotel staff to improve communication and client servicing skills. She can also modify and improve hotel uniforms to make sure it fits with the brand image of the hotel. She also coaches senior management, perfecting their appearance, behavior and communication skills.
With Shireena’s extensive experience as a headhunter, she works with recruiters and HR agencies to help in-house consultants appear more professional and polished during sales calls and when interviewing candidates. Shireena also works with candidates in recruitment agencies to work on their interview and communication skills, in addition to their verbal and visual impact. She is dedicated to helping people shine in interviews and land their dream job.
Shireena is also featured in and writes for different international publications from HR Magazine to the South China Morning Post. While based in Hong Kong, she also wrote a monthly column for a newspaper in Singapore called Tabla. She writes about topics ranging from preparing from interviews, to how to be a pro at networking.
Besides providing coaching for companies, Shireena also coaches individuals from a spectrum of backgrounds, who are all experiencing some sort of transition in their lives. Be it a career change, a personal challenge, Shireena is dedicated to helping each of her clients.