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Personal Branding Tips for Busy Executives

Today, making an impression on your bosses and colleagues is not a choice. It is a must if you want to climb the ladder of success. Personal branding is the art of putting your best foot forward for success in the professional world.

In the corporate world where the stakes are high and expectations go beyond your normal job description, it is important for executives to understand their strengths and weaknesses. However, just knowing your strengths or weaknesses isn’t enough, you have to package yourself and present yourself as as a brand. Herein, comes the concept of personal branding. Here is a lowdown on the basics of creating a brand for yourself in the corporate world and getting the right kind of publicity.


It is important to know your strengths, so that when you go out and express yourself, you know what to emphasize and what not to. One has to understand that every individual has an USP i.e. a unique selling point and therefore, it is pretty important to know yours! Ask friends and family to get a different perspective on what your perceived strengths are. Pick the ones that will help you to achieve your professional goals.


It is important to understand that companies as well as recruiters are looking for candidates having specialization in a particular aspect. However, more often than not, we end up being Jack of all trades and master of none! Thus, do not be a Jack and try to become a master in one of the field, as the more mastery you have over an aspect, the more you would be sought after.


It is absolutely important to take a plunge into the web of social networking sites. Networks like LinkedIn, Twitter, Slideshare etc are great platforms to showcase your expertise and thought-leadership. Being social network savvy not only helps you to be found by potential employees and recruiters, but also helps build your credibility and influence.


Sometimes, it is difficult for executives to communicate their value proposition in the first meeting. Having your pitch, or elevator speech ready can be a life-saver in these occasions. Practice hard, until it starts to feel natural and conversational. It is also not a bad idea to keep a few topics related to the business world or mutual interests on your fingertips to foster conversation when you network. Great professional relationships and impressions all start with good conversations.


Everyone needs help, and inspiration. Surround yourself with people who are role models and influencers. We become the average of the people who surround us the most. Find people in your niche who inspire you and network with them and truly get to know them. It will influence your thinking, your personality and ultimately your brand.

So if you are serious about being a successful professional, irrespective of your field of work, branding is one of the most important steps you can take to achieve your goals. Staying ahead in the game means you have to constantly innovate and find better way of doing things. How have you approached personal branding, and what has worked for you?